2026-03-25 14:57 UTC

OpenAI Enters Its Focus Era by Killing Sora

As the ChatGPT-maker eyes an IPO, it's ditching Sora in favor of a unified AI assistant and enterprise coding tools.

SECURITY POLITICS THE BIG STORY BUSINESS SCIENCE CULTURE REVIEWS Menu Account Account Newsletters Security Politics The Big Story Business Science Culture Reviews Chevron More Expand The Big Interview Magazine Events WIRED Insider WIRED Consulting Newsletters Podcasts Video Livestreams Merch Search Search Maxwell Zeff Business Mar 25, 2026 10:57 AM OpenAI Enters Its Focus Era by Killing Sora As the ChatGPT-maker eyes an IPO, it's ditching Sora in favor of a unified AI assistant and enterprise coding tools.

Photograph: Anna Moneymaker/Getty Images Comment Loader Save Story Save this story Comment Loader Save Story Save this story OpenAI said Tuesday it would discontinue Sora , its AI video app, roughly six months after launch.

The company also said it would shutter the Sora API that allowed developers and Hollywood studios to access the text-to-video model.

The move shows how the ChatGPT-maker is trying to focus its efforts ahead of a planned IPO.

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