Though the underlying Sora 2 video- and audio-generation model is scarily impressive, there was not sustained interest in an AI-only social feed.
OpenAI’s Sora was the creepiest app on your phone — now it’s shutting down Amanda Silberling 4:57 PM PDT · March 24, 2026 OpenAI announced on Tuesday that it is shutting down Sora, a TikTok-like social app that launched six months ago.
OpenAI did not give a reason for the shut down, nor did it share information about when it will officially be discontinued.
When Sora first opened up as an invite-only social network, it seemed like everyone was clamoring for an invite.
But like Meta’s Horizon Worlds — the company’s virtual reality social platform — which is also in turmoil despite once being central to the company’s infamous metaverse, Sora didn’t have real staying power.
We’re saying goodbye to the Sora app.
To everyone who created with Sora, shared it, and built community around it: thank you.
What you made with Sora mattered, and we know this news is disappointing.