After OpenAI’s Instant Checkout feature fell short, Walmart is instead embedding its Sparky chatbot directly into ChatGPT and Google Gemini.
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Photo-illustration: WIRED Staff; Getty Images Comment Loader Save Story Save this story Comment Loader Save Story Save this story Since November, Walmart has let some ChatGPT users order a limited selection of products without ever leaving OpenAI’s chatbot interface.
Sales have been disappointing, a Walmart executive vice president exclusively tells WIRED.
The results suggest that a future where chatbots and AI agents take over ecommerce is still a way off, if it ever materializes.